Here’s Why You Should Call, Not Email, Your Legislators

Kyle CassanoUncategorized

As digital strategists, first-party data is our most important advantage in today’s highly regulated marketing environment. And constituent conversations have become our ultimate first-party data source. In fact, for public policy strategists who work on issue-based advocacy campaigns that rely on phone calls to contact legislators, they’ve become a holy grail.

But extracting value from first party data hasn’t been easy — until now. Artificial intelligence (AI) is now delivering smarter audience insights, resulting in more effective search, social and display ad campaigns.

Talk to one of our data analytics experts about using AI to analyze constituent conversations, and scale those insights to boost conversion rates, optimize online experiences and drive more calls.

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