Digital Advertising in the 2018 Cycle

In anticipation of a busy 2018 election year, campaign consultants and pubic affairs agencies are gearing up to allocate larger-than-ever digital budgets and determine how best to leverage digital for their clients. Are you prepared to address your clients’ digital wants and needs? With the rapidly growing trend of increasing digital ad spend budgets, digital […]

Online Coalition Building

A look at an online coalition building case study… Californians for Energy Independence is a coalition that supports state and local policies that allow for continued domestic energy production and opposes those policies – such as oil taxes and energy bans – that would hinder production and increase reliance on foreign oil. Our team was […]

5 Major Digital Trends for 2018

As 2017 comes to a close it’s time for us to evaluate our media mix to identify which tools served us best. In doing this, it might be best if we had some foresight into what the market is saying about digital in 2018. So, to help you plan for 2018, we’re going to go […]

Why Digital Advertising?

Wouldn’t it be nice if you could reach your audience wherever they are at this moment? Well, with digital advertising you can reach the right people, with the right message, at the right time. You no longer have to rely on people driving by your billboard, seeing your 30-second TV slot or seeing your ad […]

How TV and Digital Can Be Used Together

If you’re a public affairs industry professional I am sure you know that Digital and TV are in conflict with each other in the advertising space. The TV folks perceive digital as threatening the size of their ad buys, and the digital guys often see TV as an outdated and inefficient (expensive) medium. Personally, I […]

Google vs. Facebook

We all know that between Google and Facebook, the two tech giants pretty much own the world. They know virtually everything about their users that a company could possibly know, and then some… So, which one is a better advertising platform and where should you put your clients’ advertising dollars? This article aims to point […]

3 Digital Trends for Public Affairs Firms

Public affairs is a multi-faceted space where communications professionals, lobbyists, grassroots advocacy specialists, policy experts, political involvement specialists and associations coordinate their activities to achieve advocacy success. And today, savvy agencies that desire to increase their effectiveness are focusing their strategic efforts on digital public affairs and digital advocacy, a space where online tools and […]