Whittier for Lower Trash Rates
The City of Whittier opted to contract their trash and recycling collection services to a privately owned company in 2016. The city had previously been responsible for its trash collection.
In 2016 the City awarded the contract to a bidder that had the best interest of the citizens. Unfortunately that bidder was challenged and called for a vote.
The job was to create a local coalition of residents in the City of Whittier that would support the client’s position, speak-up for lower trash rates, and vote to keep the awarded contract in place.
This particular campaign was created and pushed live within 48 hours (Saturday and Sunday – live on Monday).
There were two primary goals:
The decision was to execute a hyper-local, geo-targeted digital strategy to reach only citizens of Whittier.
The objectives were:
Reach a very specific audience with geo-targeting by zip code via Facebook and Google display advertising
Create a coalition of Whittier residents in support of lowering trash rates who could be activated in time of need
Generate online buzz with social graphics aligned with key messaging points
A victory for the client and the City of Whittier! As of July 1, 2016 Athens Services will provide trash services to the City of Whittier.